BOARDROOM TO BATTLEFIELD

Designing systems that move people.

Portfolio of Victor Elliott. Research-led UX strategy, enterprise architecture and product design that turn operational complexity into experiences that feel like common sense.

View selected work See the approach

SIGNALResearch data is the science that drives UX.

OUTCOMEReduce friction. Build confidence. Make the technology disappear.

GLOBAL RESEARCHLEGACY MODERNIZATIONENTERPRISE SYSTEMSPRODUCT STRATEGYDESIGN LEADERSHIP

SELECTED WORK

I bend tech until it disappears.

The projects are ordered around the problems hiring leaders care about most: modernization, operational scale, connected services, research leadership and durable product systems.

Consumer Brand Systems

Barilla

Turning Global Brand Strategy into Channel-Ready Creative

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Healthcare UX Systems

TCS / Walgreens

Architecting Pharmacy Workflows at Enterprise Scale

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Enterprise UX + Brand Experience

Discover

Building an Internal Digital Capability That Could Deliver at Scale

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Athlete Platform + Founder Product

Ballers101

Building a Connected Opportunity System for Overlooked Athletes

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Commerce UX + Product Configuration

Wilson Sporting Goods

Researching and Designing a Custom Equipment Engine

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Global Enterprise Transformation

TJX

Taking Global Buying from MS-DOS to the Cloud

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Service Design + Enterprise Operations

Geek Squad

Connecting Customer Check-In, Service Intake and Repair Operations

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Pharma UX + Journey Strategy

Sarepta

Turning a Sensitive, Multi-Audience Ecosystem into a Shared Product Direction

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Industrial UX + Information Architecture

Yaskawa

Making Industrial Automation Products Easier to Find and Compare

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Healthcare UX + Decision Support

Accolade

Helping Members Understand What Matters Now

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THE OPERATING MODEL

Make the invisible work visible before designing the interface.

Listen where the work happens

Focus groups, stakeholder interviews, observation and user testing uncover the rules that requirements documents miss.

Model the whole system

Journeys, service blueprints, workflows and information architecture connect the person in front of the screen to the business behind it.

Translate complexity

Wireframes, prototypes and reusable patterns turn research into decisions that product and engineering teams can execute.

Lead through delivery

Clear direction, design critique and cross-functional communication keep distributed teams aligned without slowing them down.

CAPABILITIES

Different industries. Same human problems.

People need to know what matters, what to do next and why the system can be trusted. The medium changes. The design discipline does not.

UX Strategy + Architecture

Research synthesis, service design, journeys, workflows, information architecture and product direction.

Enterprise Product Design

Complex systems, multi-role workflows, legacy modernization, responsive design and design-system thinking.

Research + Validation

Focus groups, stakeholder interviews, usability testing, workshop facilitation and evidence-led iteration.

Distributed Design Leadership

Onshore and nearshore team direction, critique, stakeholder alignment and implementation-ready delivery.

Brand-to-Channel Systems

Campaign concepts and scalable visual systems across social, digital, shopper, print and retail.

AI + Athlete Products

Practical decision-support tools for recruiting, training, performance and athlete development.

START A CONVERSATION

Bring me the system nobody can explain.

I help teams understand complex work, align around the right problem and turn it into a product people can use.

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