Build
Established the team, workflows and credibility needed to operate within roughly three months.
← Selected work
Enterprise UX + Brand Experience
Building an Internal Digital Capability That Could Deliver at Scale
Built and led an internal UX and digital team supporting mobile, account-center, paid-media and major brand initiatives while creating measurable value for the organization.
03RoleUX / Digital Design Leader
TeamFlexible team of 5–15 designers and freelancers
ScopeCapability building, UX strategy, campaign systems, creative direction and delivery
3 monthsInternal capability established
$1M+Billings generated
$400K+Annual savings supported
≈200/qtrPaid-media placements delivered
DESIGN EVIDENCE
The work, in the order it was designed.
The work leads with the screens and campaign executions that demonstrate the speed, range and quality of the internal capability.
01
Final product and campaign system
Digital product, loyalty, sports, media and content experiences delivered as one scalable internal capability.
THE BUSINESS PROBLEM
Discover needed an internal team that could move with agency-level quality and enterprise-level accountability.
High-visibility campaigns, mobile experiences and account-center work were moving across multiple internal groups and outside partners. The opportunity was to build a credible internal capability that could absorb volume, protect brand quality and collaborate across the organization.
The challenge combined people, process and design: staffing the right mix of talent, creating repeatable systems and still delivering urgent work tied to major launches.
MY MANDATE
Own the experience, not just the screens.
I built and led the internal UX and digital capability, managed a flexible team of designers and freelancers, and connected Brand, Ebiz, Mobile, Social, email, targeted marketing and external partners.
HOW THE WORK MOVED
Research translated into decisions teams could build from.
Systematize
Created reusable design and campaign approaches that could flex across devices, placements and partner requirements.
Deliver
Supported high-volume paid media, mobile, account-center and social work while maintaining visual consistency.
Scale
Expanded the capability to support major initiatives including Super Bowl activity and the Miles Card launch.
OUTCOME
The team became a functioning internal business capability.
The department generated more than $1 million in billings, supported over $400,000 in annual savings and delivered approximately 200 paid-media placements per quarter. Just as important, it gave Discover a faster and more integrated way to execute digital work without sacrificing quality.
REFLECTION
The design output mattered, but the larger achievement was organizational: creating a repeatable capability that could keep delivering after any single campaign ended.