Understand
Work directly with athletes, parents and coaches to identify the decisions and assets that create recruiting friction.
← Selected work
Athlete Platform + Founder Product
Building a Connected Opportunity System for Overlooked Athletes
Combined UX, sports experience, content strategy and AI product thinking into tools that help athletes present themselves, understand recruiting and create stronger educational opportunities.
04RoleFounder + Product / UX Lead
TeamAthletes, families, coaches, designers and development partners
ScopePlatform strategy, profiles, content, events, metrics and AI product concepts
Mission ledEducation access and athlete visibility
PlatformProfiles, content, recruiting and events
MetricsCombine and performance data
AI runwayCollege fit, training and decision support
DESIGN EVIDENCE
The work, in the order it was designed.
The platform screens come first, showing how athlete discovery, profile evidence, events and performance data connect into one opportunity system.
01
Final platform ecosystem
The experience moves from discovery to athlete evaluation, performance proof and community activation.
THE BUSINESS PROBLEM
Talent alone does not make an athlete easy to discover or evaluate.
Many families spend money on camps and recruiting services without a clear strategy, a strong athlete profile or an understanding of what college levels are realistic. Overlooked athletes often have ability but lack the systems, content and guidance that make that ability visible.
The product opportunity was to connect exposure, education, metrics and next steps rather than offering another isolated recruiting tool.
MY MANDATE
Own the experience, not just the screens.
Ballers101 is a founder-led product ecosystem where my UX background and sports experience converge. I own strategy, brand, research, platform direction, content systems, athlete communication and product development.
HOW THE WORK MOVED
Research translated into decisions teams could build from.
Build
Develop profile, content, event and combine systems that help athletes become easier to evaluate.
Guide
Translate recruiting complexity into clearer next steps for families and athletes.
Expand
Prototype AI-supported tools for college fit, soccer readiness and strength progression.
OUTCOME
The platform turns scattered activity into a more coherent athlete-development path.
Ballers101 connects profiles, content, recruiting guidance, events and performance metrics around one mission: helping overlooked athletes use sports to create educational opportunity. The product direction also provides a foundation for practical AI tools that improve decisions rather than adding more noise.
REFLECTION
The long-term advantage is not a single feature. It is the connection among trustworthy information, strong athlete presentation and practical next steps for families.